The University of KwaZulu-Natal Foundation is launching its second annual Mandela Day Bursaries for Change campaign.
In its first year, the campaign raised R364, 000 which was used to provide partial bursaries for ten financially and academically deserving students in the ‘missing middle’.
This refers to students, who don’t qualify for national bursaries and who can’t afford to pay for fees using family resources.
The foundation attracted the bulk of its donations through the power of radio. Listeners in KZN were encouraged to support this worthy initiative.
More than 400 radio listeners participated and helped raise R100, 000 in one day on donations-based crowdfunding platform, BackaBuddy. This year, in order to be heard by a wider audience, the campaign was broadcast on Durban Youth Radio 101.5 while it will broadcast on Gagasi FM on July 26.
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Donors to this campaign will be entered in a lucky draw where they could win one of the following: a weekend in Cape Town sponsored by Serendipity Travel, designer sunglasses sponsored by Execuspecs and Specsavers Gateway, a Lindt chocolate hamper and twenty sets of two movie tickets sponsored by Cinecentre.
The partner in promoting this initiative in 2018 was the Durban Chamber of Commerce and Industry.
The chamber used its member network to spread the message far and wide to garner support for the campaign. The chamber has already mobilised its member network to make a difference and change the life of a student in 2019.
The Nelson Mandela Foundation has also thrown its support behind what they see as a sustainable Mandela Day initiative.
A number of corporates are championing this cause amongst their staff, suppliers and clients.
The CEOs of Serendipity Travel, Business Sense and Travel With Flair are running their own mini campaigns in order to contribute to the overall campaign.
You are encouraged to make a donation of R67 or more by going to donations based crowdfunding platform, BackaBuddy.
Click here to contribute