Game team gets into the ‘swim’ of things for charity

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Game team gets into the ‘swim’ of things for charity

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Phoenix Durban

Faadil Deedat, Shaheen Khan, Greg Poolman and Aslam Jeewa were happy to have supported the worthy cause.

Over R2,3 million was raised and donated by the Game Stores swimming team over the past 17 years and the team entered the popular Midmar Mile swimming race in aid of charity every year since 2003.
This year, a record 133 Game team members donned their signature pink and black swimming costumes and struck out across the dam to the finish line on the opposite bank 1,6km away.
Each year, for the past 17 years, the company has donated R1, 000 for every Game swimmer who successfully crosses the Midmar Mile finish line.
The money is donated to Durban-based Community Chest, which is a non-profit organisation that supports over 60 local welfare organisations. After the 2019 Midmar Mile, Game donated R133, 000 to Community Chest on behalf of the 133 swimmers who crossed the dam.
Not to be outdone by their donors, the Community Chest also fields a team of swimmers to enter the event.

Community Chest has honoured the company with the Top Corporate Donor Award for the last seven years in a row, in recognition of Game’s ongoing loyal support for the charity.
“Game’s annual participation in the Midmar Mile swim event has presented many of our team members to achieve personal goals they initially didn’t believe were possible, and all for a great cause,” said Game marketing executive, Terry Dale.
“In several cases, our team members who swam the mile across the dam had to first learn to swim before embarking on a gruelling training programme before the race. It is a daunting prospect to swim a whole mile across a dam, especially for someone who only just learned to swim. We really admire all our team members who participate. We believe that what we invest in the charity donation to Community Chest, we reap hundredfold in the team spiritedness of participating in the event, and we look forward to keeping the ‘dam’ tradition going for many years to come,” added Dale.

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