Satirical news website the Daily Mash sold for £1.2m

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Map identified for spoof headlines shared on social media offered by Bathtub-essentially essentially based Digitalbox

A screenshot of the Daily Mash website front page

The Day after day Mash inspired a BBC gift hosted by the comic Nish Kumar called The Mash File.
Photograph: The Day after day Mash

The satirical news net page the Day after day Mash, which offered the foundation for the Nish Kumar BBC comedy gift The Mash File, has been sold for £1.2m.

The gap is identified for spoof headlines equivalent to “It wasn’t fee it, says 103-one year-worn vegetarian”, “Most attention-grabbing of us that also desire Brexit are inexplicably inflamed posh couple with two labradors”, and “Man terrified he’s the final of his friends to non-public an editorial in Guardian”.

Its co-founders Paul Stokes and Neil Rafferty, ragged national newspaper reporters, are in line for a payday after they agreed to sell the positioning’s father or mother firm, Mashed Productions, to Digitalbox, a media firm in Bathtub.

The Day after day Mash has a right following built up all the blueprint thru 12 years of publishing. Despite the positioning’s moderately excessive profile, its father or mother firm recorded revenues of £396,000 and a earnings sooner than tax of £135,000 within the final financial one year, exhibiting the tight budgets in ad-supported on-line publishing.

The gap, which has two fleshy-time participants of crew and depends on a pool of freelance writers, will was fragment of Digitalbox, which also owns the net page Entertainment Day after day. The combined enterprise is desiring to checklist on the Purpose stock market next month after which have diversified digital publishers.

In a decidedly un-Day after day Mash stutter to the stock market, the unique father or mother firm acknowledged the positioning became once “capable of consistently generating excessive-quality, normal humour sing material which is intensely laborious to replicate” and “has extra and further changed into its attention to satirising social tribes and traits to plot extremely viral sing material of a extra timeless nature that has a substantial broader and longer charm than day to day news”.

The Day after day Mash attracted 1.8 million guests a month, the overwhelming majority of them within the UK and most of them coming from social media referrals from the likes of Fb.

Rafferty, the Day after day Mash’s editor-in-chief, acknowledged: “This is a large different for the Mash to provide on what we non-public created to this level. My co-founder, Paul Stokes, did an brilliant job building a winning enterprise from the ground up.”

The gap has infrequently unfold confusion, particularly when Sky News inadvertently read out a spoof Day after day Mash headline claiming the ragged London mayor Ken Livingstone had a pet newt called Adolf, on the peak of claims about antisemitism within the Labour celebration.

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