Tinder is gearing up to launch a version of its popular dating app aimed at users in emerging markets. The app, which will be called ‘Tinder Lite’ offers a smaller, more lightweight version of the current flagship app.
Smaller app size is a defining characteristic of most of today’s ‘Lite’ apps, which are specifically focused on addressing the unique needs of users in areas where data usage, bandwidth and storage space is a concern.
Most major tech companies now offer ‘Lite’ apps for the large and rapidly growing online user base coming from these emerging markets.
Tinder, apparently, believes it too has reached the point of needing a Lite version, given the dating app’s traction and growth.
Even though the company doesn’t share the size of its total user base, the Tinder app averaged 4.7 million paid subscribers in Q1, up by 1.3 million from the same time last year. The BBC estimated in 2017 that Tinder had around 57 million total monthly active users.
The company didn’t share an exact launch date for Tinder Lite, but, according to Match Group CEO, Mandy Ginsberg, the app is coming soon.
Tinder Lite, like some of other ‘Lite’-branded apps from tech companies, may remove some of Tinder’s heavier features to focus on the core experience of swiping and matches.
But the company hasn’t said what will or will not be included in the slimmed-down version.
Credit: Digital Street SA